Candy brand launches “Pause Now, Hustle Later” with total $50,000 Grants for emerging Black-owned self-care brands
Chicago, July 24, 2023 /PRNewswire/ — now and from now on® With bold flavors, hard-to-soft bites, and long-lasting eating sensations, Candy recognizes that in the busyness of everyday life, it can be beneficial to take a necessary pause for self-care. .In its continued support of go-getters and change-makers in the Black community, the brand “Let’s pause now and try harder later.” We’ve partnered with media personality, entrepreneur, and candy lover LaLa Anthony to spotlight emerging Black-owned businesses in the self-care space and encourage fans to take a break now, reset later, and… Allowing you to regain energy for the daily hustle and bustle.
Launching today to commemorate International Self-Care Day, Now and Later and La La encourage everyone to take a moment to pause and engage in self-care throughout their day. To help fans celebrate, La La has announced a curated list of Black-owned self-care businesses that offer products and services that can be added to any self-care routine.
Now and Later also makes a commitment for National Black Business Month in August $50,000 We provide financial support to selected small businesses through our “Pause Now, Hustle Later” grants.Each business operator will receive $10,000 It will stimulate their efforts and help them continue to grow.
“As a mother and businesswoman, busyness is part of my daily job. I’m always on the go, but at the same time, I have to pause and prioritize self-care to show my best self. ” said Lala Anthony. “One of my favorite ways to relax is to enjoy sweet treats like ‘Now and Later,'” she says. “Now I’m giving others a shout-out to my favorite Black-owned businesses.” I encourage you to take a break.”
La La’s selection of self-care brands include:
- butter skin, The line of highly effective products for both women and men are formulated to target everyday skin conditions to make your skin look glowing, healthy, and renewed.
- fancy home body, celebrates the idea of embracing a modest lifestyle and inspires women to achieve their own version of luxury. This lifestyle brand offers a wide range of comfortable yet chic loungewear and other casual essentials.
- I See You Wellness, be brooklynA wellness and lifestyle brand based on Existing to empower communities of color through accessible wellness and intensive self-care, we specialize in handcrafted apothecary products and community healing experiences.
- A life that shines naturally, A clean, organic, vegan brand that harnesses the power of 100% natural food ingredients to replace toxic chemicals in skin care and slow the visible signs of aging.
- kimberly new yorka niche fragrance house with long-lasting scents that are both artistic and safe for sensitive skin.
“Now and Later is dedicated to supporting Black leaders and entrepreneurs who are making a positive impact in their communities, which is why we launched. “Let’s pause now and try harder later.” This is a grant during Black Business Month.” dave falls, Current and Future Director of Marketing. “According to the Small Business Association, 50% of small businesses fail within the first five years due to lack of funding. Recognizing the hustle and bustle of entrepreneurship, we help these small businesses expand and We’re proud to partner with advocates like Lara, as well as share what’s happening and what’s next. brooklynIt embodies not only its origins, but also the bold and vibrant spirit of the brand. ”
‘“Let’s pause now and try harder later.” This is the latest way Now and Later is staying true to its commitment to celebrating and amplifying Black voices through its #RecogizetheChew program. Through this program, the brand aims to encourage the next generation of changemakers. champion, hustle, empower and win (CHEW) strives to make our community better every day. The brand has previously partnered with Historically Black Colleges and Universities (HBCUs) to celebrate and recognize Black community leaders and entrepreneurs. In 2021, the #RecognizeTheChew program donated grants to both of the following mass media arts departments: clark atlanta university and Cathy Hughes School of Communications. howard university.
fans can visit @nowandlatercandy Find it all on Instagram “Let’s pause now and try harder later.” Grant recipients can take a glimpse into Lara’s self-care routine and learn how she uses “downtime” to energize her activities.
For more information about Now and Later candy, please visit: NowandLater.com.
About Ferrara
For more than 115 years, Ferrara has been creating sugar confections that bring joy to candy lovers of all generations with every bite. Currently, the company is the number one sugar confectionery manufacturer in the world. US. Ferrara boasts a passionate team of more than 4,600 employees who collectively create and deliver hundreds of products sold under his portfolio of more than 20 popular brands, including Brach’s.®Otaku®Sweet TARTS®Laffy Taffy®trolley®and now and in the future® Served in more than 66 million U.S. households annually. Ferrara’s success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience and people. Ferrara, a privately held company, has its global headquarters at: Chicago Operational network of 13+ locations North America This includes manufacturing, distribution, sales, and research and development facilities. The company has a close relationship with the Ferrero Group as an affiliate, providing opportunities for industry partnerships and collaboration.Learn more about www.ferrarusa.com or www.linkedin.com/company/ferrara.
About now and future®
now and from now on® It was first released in 1962. Brooklyn, New York Since 2012, it has been part of the Ferrara Candy Company brand family. Due to its unique hard and soft chewing texture and long-lasting texture,® offers fruit-flavored candy chews with a wide selection of mouth-filling bold flavors.Now and then® The product portfolio includes Original, Chewy, and Morphs.
Media contact:
Sabiha Noor [email protected]
brian packerBPacker@golin.com
Source Ferrara
