nelly gunther
All about hair
experts in all things highr conducted a survey of U.S. women of various ethnicities ages 16 and older to examine hair inequality.
Research reveals that women of color with 4c hair are subject to the Afro tax. This is due to price discrimination, as well as a lack of availability and variety in hair care services and products.
According to research:
- African American women spend the most on hair care each month, with 21% spending more than 25% of their monthly budget on hair care, compared to just 5% of white women.
- African American women have to go the furthest to get to the hair salon that suits their hair type
- Women with 4c hair spend the most money at hair salons
Read below to see how women of color disproportionately spend their income on maintaining and caring for their 4c hair.
go to the hair salon
The survey found that a quarter of American women, or 24 percent, don’t even go to a hair salon, and multiracial and biracial women are the least likely to go to a hair salon.
The study also showed that African American women go to hair salons most frequently, with 6% of black women going to a hair salon once a week, twice the consumer average. It has become.
In addition to this, African American women have to travel the furthest to get to a hair salon that suits their hair type.
Beauty salon reservation time
The study also found that African American women spend the most time making hair salon appointments, while white women spend the least time.
- 18 percent of Black women spend more than three hours on a hair salon appointment.This is three times her six percent of the average.
- Almost half of white women in the United States, or 46 percent, spend less than an hour on a hair salon appointment, which is higher than the average of 40 percent.
Beauty salon spending habits
The survey revealed that nearly a quarter of American women, or 24%, spend more than $100 at a hair salon. African American women are the biggest spenders, with 36% spending more than $100 at the salon.
Additionally, women with 4c hair spend the most money at hair salons, while women with straight hair spend the least.
Taken together, these numbers show that African American women spend more money at hair salons and go to hair salons more regularly, even though they have to go the furthest to find a hair salon that suits their hair type. You can see that people are going to hair salons and spending more time on hair salon appointments.
shopping for hair care products
Overall, 20 percent of American women find it difficult to find products that work for their hair. This increases to 29 percent for multiracial and biracial women, followed by 28 percent for Black women.
Additionally, women with 4c hair find it the most difficult to find products that suit their hair, while women with straight hair find it the easiest. 37% of women with coiled hair say they have difficulty finding products that suit their hair. She is 13% of women with straight hair.
hair care costs
According to the survey, 7 in 10 (71 percent) American women spend less than 10 percent of their monthly budget on hair care, while 1 in 10 (9 percent) spend less than 25 percent of their monthly budget on hair care. I found out that I was spending more than that.
Looking further into this, research shows that African American women spend the most on hair care each month, while white women in the United States spend the least.
Additionally, women with 4c hair spend the most on hair care each month in the U.S., while straight-haired women in the U.S. spend the least. Her 16 percent of women with coiled hair spend more than 25 percent of their monthly budget on hair care. Only 6% of women have straight hair.
The full report can be found here: All about hair.
This article was originally published in All Things Hair, a Unilever publication.
