11 Black Hair Care Brands to Try in 2023 and Beyond — Editor’s Review

In the past 20 years, black owned hair products There is a boom in what is available in the market. Anti-Blackness and discrimination against African-textured hair have always encouraged Black people to create what they need to care for their naturally kinky textures, especially at a time when there were few mainstream brands.

When the natural hair movement surfaced in the early 2000s, brands like SheaMoisture, Miss Jessie’s, and Carol’s Daughter offered product formulations that actually worked for the variety of curls and kinks that existed. Almost two decades later, other Black-owned natural hair products are hitting shelves, including leave-ins, deep treatments, and oils needed to nourish dry-prone hair.

But the problem is that not all brands marked for black shoppers are always black-owned. Although originally founded by Black people, SheaMoisture and Carol’s Daughter are no longer Black-owned. That’s not necessarily a problem, but it has sparked skepticism among some (though definitely not all) black consumers in an industry that still struggles to recognize the unique needs of black hair. Masu.

Luckily, there’s no shortage of Black-owned hair brands. Beyond natural hair products, there are now plenty of cute and stylish accessory options, including satin-lined turbans and colorful headwraps to protect your delicate coils. There are also many options for hair extensions. These days, there’s a wide selection of wigs, bundles, and closures, with curly and curvy texture options to match yours.

These brands are Black-owned and many cater to a variety of needs. all You can choose according to your hair type, so whether you have straight or wavy hair, you can shop at these stores. Check out our favorites below.

All products featured on Allure are independently selected by our editors. If you buy something through retail links on this page, we don’t earn an affiliate commission.